The Performer’s Guide is launching a new 1:1 program called Brand Yourself. This course is designed is designed to help you turn your passion into a sellable brand! Tightening your branding and presentation to ensure a consistent image on all platforms is very important for a business, but often overlooked with new brands. This is a 4 hour private deep dive about branding!!
This will be a multi platform experience with Krystin Railing that includes
- ✅ Lifetime enrollment into the Brand Yourself Teachable online course
- ✅ Lifetime access to The Performer’s Guide Backstage Facebook group
- ✅ 6 prerecorded videos on YouTube
- ✅ 4 hours of LIVE mentorship with Krystin Railing on Zoom
This program will help you develop a memorable brand that will help you achieve specific business goals. A well-defined and executed brand strategy takes time to create but affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Course Curriculum:
- 🎨 Introduction to Brand Yourself
- 🎨 Decide Brand Colors
- 🎨 Choose Brand Fonts
- 🎨 Create a Brand Logo
- 🎨 Design a Business Card
- 🎨 Create a Electronic Press Kit
🎨Module 1: Intro to Brand Yourself🎨
Learn the basics of branding yourself in this introductory module.
🎨Module 2: Brand Colors🎨
Color is very important in branding and marketing because it is where first impressions of customers are based. Color is the secret in producing a good identity for a company and are more than just a visual aid because they convey emotions, feelings and experiences In this module we will discuss Color Wheel, Color Psychology, Types of Color Palettes, Pantone Colors, hex codes and how to easily choose brand colors!
🎨Module 3: Brand Fonts🎨
Fonts add value to your brand because It helps readers to perceive information about your brand through text. The correct choice of color, font and text size can prove to be vital for attracting your target audience. Learn how to find, select or create unique fonts for your business that are sure to catch the eye of potential clients!
🎨Module 4: Brand Logo🎨
In this module you will learn how to create a memorable logo that is eye catching, and easy to identify.
🎨Module 5: Business Cards🎨
Learn how to design and print a business card using your colors, fonts, and logo, create a digital business card on Linktree, and create a QR code in this module!
🎨Module 6: Electronic Press Kits🎨
EPK stands for Electronic Press Kit, and is an extremely useful, and convenient tool for self-promotion. It is a digital performance resume that highlights your skills and showcases what separates you from your competition. A clean, organized EPK will be far better received than a huge attachment on an email, especially if it’s an unsolicited email. In this module you will learn, what to include on an EPK, how to format an EPK and why many EPKs are overlooked.
Enrollment Details:
This offering is $300 for 4 hours of mentorship. We can do it in one call of 4 hours, or two calls of 2 hours, whichever you prefer!