Price Yourself Like a Pro


Price Yourself like a Pro an online course designed to help you master the art of pricing your products and services. This course is perfect for anyone looking to start their own business or improve the pricing strategy of their existing business. Through a combination of video lessons, quizzes, and hands-on exercises, you’ll learn the key principles of pricing, including how to determine your costs, how to conduct market research, and how to set prices that will maximize your profits.

By the end of this course, you’ll be able to confidently and effectively price your products and services, giving you a competitive edge in the market This course includes financial tools that you can complete from the comfort of your own home!

Included in Price Yourself Like a Pro:

Benefits of Pricing Yourself Like a Pro

Price Yourself Like a Pro Curriculum:


Price Yourself Like a Pro

This introductory video will break down the course ahead and help you prepare to price yourself like a pro!


Starving Artist Dilemna

The starving artist dilemma refers to the idea that artists, particularly those in the fine arts, often struggle financially because they are unable to earn a sufficient income from their art. Learn how to overcome starving artist mindset.


The Gig Economy

The gig economy refers to the increased prevalence of freelance and short-term work arrangements in various segments of the industry. This includes actors, musicians, crew members, and other professionals who often work on a project-by-project basis, rather than being permanently employed by a single company.


Financial Blueprint

Our belief system is formed when we are around eight years old. This means that much of what we believe about money stems from our childhood and what we’ve been taught by our parents. This module is designed to help you think about what you learned about money when growing up.


Scarcity vs. Abundance

Abundance refers to a state of having more than enough of something, or an overabundance of a particular resource. Learn how to overcome scarcity mindset and live abundantly.


Cost vs. Investment

Understanding the difference between a cost and an expense can help you make quick decisions on whether to make a purchase for your business or not. So what’s the difference between a cost and an investment? Learn in this module.


Active & Passive Income

Active income refers to income that is earned by actively working, such as wages from a job or self-employment. Passive income refers to income that is earned with little or no ongoing effort required to maintain it. Learn how to utilize both in this module.


Financial Freedom Number

Your Financial Freedom number is the amount of income needed in order to pay for your daily living expenses. It’s the amount of income required from your savings and investments that would allow you to quit your job and no longer work. That doesn’t mean you have to quit your job, but it gives you the freedom and control to do so if desired.


Get R.E.A.L.

Its shocking to me how many businesses are operating without an income/expense report! If you dont have one, you are likely making tax errors and los9ng money, or worse, could be audited. In this module learn how to do proper accounting for your business.


Find Your Day Rate

Pricing can seem confusing when you are first starting to pitch yourself to clients. So let’s break it down. In this module we will take our financial freedom numbers and use them to calculate our day rate.


Travel, Perks, Exposure

Your performer rate does NOT include travel expenses, perks and exposure. These expenses should be added after your rate and should be paid for by the client. A Travel Expense is an expense incurred while traveling for business purposes or entertaining a business client.


Increase Your Perceived Value

Perceived Value is the customers’ evaluation of the merits of your product or service, and its ability to meet their needs and expectations, especially in comparison with your competitors. Learn to base your prices on value, not time.


Justifying Your Rates

Before you’re tempted to cut costs so that you can lower the fees you charge, evaluate the services you offer and communicate the value you provide. In this module you will learn how to properly explain your rates to any client!


Pricing Strategies That Sell

Let’s talk about pricing strategies! These often get confused with undercutting in the entertainment industry. Performers talking about being undercut by a competitor and asking other performers within the field to stay within the industry standard. Learn what the industry standard is and how do you stay within it!


Handling Charitable Donations

As a performer, there comes a time when someone asks for a free performance for their non profit organization or fundraiser. So lets discuss what is considered a charitable organization, how much you can write off and how to properly record it for taxes at the end of the year.


Plus Get Access to Price Yourself Like a Pro Printable Worksheets, Templates and Forms!


Let Krystin Railing Share Her 10+ Years of Experience With You!

Meet Krystin Railing, your expert guide in Price Yourself like a Pro. With over 15 years of experience in the field of pricing strategy and business development, Krystin is a true professional in her field. She has helped a variety of small and medium-sized businesses, helping them to develop and implement effective pricing strategies that increased their revenue and profits.

Krystin’s approach to pricing is data-driven, and she believes that pricing should be a strategic and holistic part of a business. Her goal is to empower her clients to take control of their pricing and to understand how it impacts their bottom line.

Throughout the course, Krystin will share her wealth of knowledge and experience to help you master the art of pricing. She will guide you through the key principles of pricing, provide you with hands-on exercises, and be available to answer any questions you may have. With Krystin’s expert guidance, you’ll be able to confidently and effectively price your products and services, positioning your business for success in the market


© 2019 The Performer’s Guide