Staying alert to scams targeting performers is just as important as building your craft. A particular scam message has been making the rounds, designed to exploit performers’ passion for their […]
Trademarking Your Performer Brand: What You Need to Know
Your name, your logo, your brand identity. These aren’t just creative choices. They’re business assets. And if you’ve put real time and energy into building a recognizable presence as a […]
The Performer’s Guide to Music Genres: Finding Your Sound
Whether you’re building your act, pitching to clients, creating your performer profile, or simply trying to put into words what kind of music you perform, understanding the landscape of music […]
Funding Your Performance Business: A Practical Guide to Getting Started
Building a career as a performer is one thing. Building a sustainable business around that career is another. Whether you’re looking to launch a new venture, invest in better equipment, […]
Font Branding for Performers: How to Choose the Right Typography for Your Brand
When most performers think about branding, they think about colors, logos, and photos. Typography rarely makes the top of the list, but it should. The fonts you choose for your […]
Color Branding for Performers: How to Build a Visual Identity That Gets Noticed
In the entertainment industry, first impressions are almost always visual. Before an audience hears you perform, they see you. Your colors, your costume, your logo, your promotional materials, all of […]