The Performer’s Guide Forums Digital Business Strategy How to Monetize YouTube

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  • Krystin Railing
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    YouTube monetization for 1000 youtube views ranges from 0.5 to 2 USD based on the location of viewers and the target audience. The numbers vary a lot, but most channels get 0.5 USD per 1000 views

    Basically, there are two main ways to earn on YouTube and they are:

    • YouTube ads and partnership programs
    • Sponsors and external revenues

    Built-in YouTube Monetization 

    Let’s say you’ve already got a channel set up and have uploaded a few videos, you can immediately start earning on YouTube by turning on the enable monetization for your account and signing up for Google Adsense. Make sure that you have a YouTube account that’s set up to make money.

    To enable YouTube Monetization feature: Login > Channel > Status and Features > Monetization (or, click here).

    Turning on monetization on your account basically allows you to earn money from your original content by ads that are placed on your videos when it’s being viewed. While as the Google Adsense is to help you set up payment information and to allow Google to put ads on your videos, which is where you’ll earn the bulk of your actual YouTube money.

    Finally, you’ll need to apply for a YouTube Partnership program which will give you a few benefits on your account, such as analytic tools, advanced editing tools, and the ability to upload videos longer than 15 minutes. In order to become a YouTube Partner, you’ll need to have 10,000 public views on your channel (i.e. 1,000 views on 10 videos) and be reviewed by YouTube to be a certified YouTube Partner.

    Once you’ve got all that done, we can finally jump into the actual numbers of how much you can earn via YouTube.

    Advertisements are the backbone of every established YouTuber and odds are, you’ve come across them. The ad clips in the beginning of a video or a pop-up ad at the bottom of video is how every YouTuber makes money from their videos.

    Once you start monetizing your videos, you can choose how you want the ads to appear on your videos and how much revenue you’ll receive will depend on how your audience reacts to it. While it’s the most straightforward way to earn money on YouTube, it’s also the most complicated due to the way YouTube calculates it.

    How are ad rates calculated?

    YouTube counts impressions (when a viewer clicks on or watches your ads) and for every 1,000 impression, you’ll get roughly $7.50. The problem is how the impression are counted, as it is really dependent on how engaged your audiences are. If a viewer decides to skip through the ads or use an ad-blocker, then you won’t get paid for the view. Because of that, high views doesn’t necessarily translate to a well-earning video. A video with 10,000 views might only have 3,000 thousand impressions, which roughly translates to only $22.50.

    In order to maximize your profit on a video with ads, you’ll need to know which ads works best with which content. If it’s a short 3-minute video, a pop-up ad might be better than a 30 second clip. Using the YouTube Partner program, you should have access to an analytics page on YouTube to determine what works best for your audience.

    Despite being the easiest to set up, earning money directly from YouTube is often not enough on its own, which why plenty of YouTubers are finding other ways to earn.

    Banking on Beyond YouTube

    As it stands now, earning solely on YouTube is getting a lot harder and for that reason, it’s not uncommon to see YouTuber going beyond YouTube to make their earnings.

    At the moment, the three big ways are:

    • sponsorship
    • product placements
    • selling of own merchandise

    Product placements / Sponsorship

    If you have amassed a sizable amount of followers, odds are there will be companies who are interested in sponsoring you in exchange for you mentioning their products or services. These sponsorship are often on a commission or per-sale basis where you’ll get paid based on how many viewers clicks on your sponsored links. It’s important to note however, that if you do a sponsored video, you’ll have to notify it on your YouTube account.

    One of the many YouTube sponsorship offers found on FameBit, a marketplace for creators to find sponsorship opportunities and earn money from creating and distributing content.

    Selling your own merchandise

    If you have established your brand and have enough loyal followers, you could start selling your own merchandise by linking it on your videos. Setting up your own website is a quick and simple process and the type of merchandise/services you may offer can vary, as long as it relates to your audience. Smosh, for example, emphasizes a lot on merchandising and probably makes a sizable amount of money from their online store.

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