The Performer’s Guide Monetize Your Brand is now available on Teachable! Marketing is the voice of your brand. In this program you will discover your target markets and you will learn how to create marketing material to send to those potential clients!
- Marketing That Sells
- Spheres of Influence
- Targeted Marketing
- Marketing Campaigns
- Sales Funnels and Pipelines
- The Sales Process
- Customer Relationships
As a small business owner, it is common to try and cast a wide net when it comes to marketing in order to gain attention from many people quickly. However, casting a wide net could too soon, instead of focusing closer to you, could be detrimental to the success of your business. In this module you will learn how to leverage your spheres of influence to get momentum on your growing business!
First, it is important to understand what your Target market is, and how you can leverage them for sales. Because those buyers are most likely to want or need a company’s offerings, it makes the most sense for the company to focus its marketing efforts on reaching them. Learn how to Find Your Target Market , do Market Analysis and create a target market list!
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. In this section, you will learn both long term and short term campaign strategies with Advertising, Marketing, and Networking.
A Sales Pipeline combines sales and marketing data to focus on converting leads and prospects into customers instead of continuing to generate more leads. It’s a strategy that asks you to focus on the narrower part of your marketing funnel instead of the top. Learn how The Sales Funnel stages directly relates to the Sales Pipeline stages.
A sales process is a set of repeatable steps that a sales person takes to take a prospective buyer from the early stage of awareness to a closed sale. Typically, a sales process consists of 5-7 steps: learn The Seven Stages of the Sales Cycle:Prospecting Make Contact, Qualify your prospect, Nurture your prospect, Present your offer, Overcome objection,Close the sale
Customer relationships describes the type of relationship a company establishes with it’s specific customer segments. You will learn to get, keep, and grow your customer relationships instead of treating them like a sale. Learn about Types of Customers, Customer Relationships and how to create a Client Avatar.