Monetize Your Brand
The Performer’s Guide Monetize Your Brand is now available as an online course through Teachable! Tighten your branding and presentation to ensure a consistent image on all platforms. Learn personal branding, digital branding, brand strategy, and how to earn money by being yourself!
Course Curriculum:
- Personal Branding
- Digital Branding
- Brand Colors
- Brand Fonts
- Brand Logo
- Brand Strategy
- Monetize Your Brand
Module 1: Personal Branding
Personal branding is the conscious and intentional effort to create and influence public perception of you by positioning yourself an authority in your industry, elevating yo3yr credibility, and differentiating you from the competition, to ultimately advance your career. Learn to create your own Brand Name, Professional Title , Slogan, Blurb and elevator pitch!
Module 2: Digital Branding
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing, online marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content. Here you will create a Vision Board to create a vibe for your business.
Module 3: Brand Logo
A Logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. Learn to create a stunning and memorable logo!
Module 4: Brand Font
Fonts add value to your text. It helps readers to perceive information about your brand through text. The correct choice of color, font and text size can prove to be vital for attracting your target audience. Learn how to find and select fonts for your business that are ure to catch the eye of potential clients!
Module 5: Brand Colors
Color is very important in branding and marketing because it is where first impressions of customers are based. Also, color is the secret in producing a good identity for a company. Colors are more than just a visual aid because colors convey emotions, feelings and experiences In this module we will discuss Color Wheel, Color Psychology, Types of Color Palettes, Pantone Colors, and how to easily choose brand colors!
Module 6: Brand Strategy
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Learn how to use a brand message, brand promise, and brand themes to create a brand strategy.
Module 7: Monetize Your Brand
Learn how to monetize your brand through Sponsorships, Brand Ambassadors, Affiliate Programs and learn how leverage them in a mutually benificial way between both parties!