The Performer’s Guide has a new program coming in 2021! 

Monetize Your Brand

This 10 week course will focus on the following topics. 

  1. Core Values 
  2. Personal Branding 
  3. Digital Branding 
  4. Brand Strategy 
  5. Monetize Your Brand
  6. Targeted Marketing
  7. Marketing Campaigns
  8. Sales Funnels
  9. The Sales Process 
  10. Customer Relationships 

Week 1: Core Values

Core values are the fundamental beliefs of a person. These principles guide behavior and can help people make decisions. Core values also help you determine if you are on the right path and fulfilling their goals by creating an unwavering guide.

  • Start With Why 
  • Core Values 
  • Find Your Ikigai

Week 2: Personal Branding

Personal branding is the conscious and intentional effort to create and influence public perception of ypul by positioning ypurself an authority in your industry, elevating yoyr credibility, and differentiating you from the competition, to ultimately advance your career.

  • Brand Name
  • Professional Title 
  • Slogan
  • Blurb

Week 3: Digital Branding

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing, online marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.

  • Vision Board
  • Brand Logo
  • Brand Fonts
  • Brand Colors

Week 4: Brand Strategy

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. 

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

  • Brand Message
  • Brand Promise
  • Brand Strategy
  • Brand Themes 

Week 5: Monetize Your Brand:

  • Sponsorships
  • Brand Ambassadors 
  • Affiliate Programs

Week 6: Targeted Marketing

As a  small business owner, it is common to try and cast a wide net when it comes to marketing in order to gain attention from many people quickly. However, casting a wide net could too soon, instead of focusing closer to you, could be detrimental to the success of your business.

First, it is important to understand what your sphere of influence is, and how you can leverage them. Because those buyers are likely to want or need a company’s offerings, it makes the most sense for the company to focus its marketing efforts on reaching them.

  • Spheres of Influence 
  • Finding Your Target Market 
  • Market Analysis 

Week 7: Marketing Campaigns

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms.  In this section, you will learn both long term and short term campaign strategies.

  • Advertising
  • Marketing 
  • Networking

Week 8: Sales Funnels and Pipelines

A Sales Pipeline combines sales and marketing data to focus on converting leads and prospects into customers instead of continuing to generate more leads. It’s a strategy that asks you to focus on the narrower part of your marketing funnel instead of the top.

Learn how The Sales Funnel stages directly relates to the Sales Pipeline stages.

Awareness –> Prospecting

Discovery –> Qualifying Leads 

Evaluation–> Make and Offer

Intent –> Negotiation 

Purchase –> Closing the Sale

Loyalty –> Delivery of Product or Service 

Week 9: The Sales Process

A sales process is a set of repeatable steps that a sales person takes to take a prospective buyer from the early stage of awareness to a closed sale. Typically, a sales process consists of 5-7 steps:

The Seven Stages of the Sales Cycle:

  • Prospecting
  • Make Contact
  • Qualify your prospect
  • Nurture your prospect
  • Present your offer
  • Overcome objections
  • Close the sale

Week 10: Customer Relationships

Customer relationships describes the type of relationship a company establishes with it’s specific customer segments. You will learn  to get, keep, and grow your customer relationships instead of treating them like a sale.

  • Types of Customers 
  • Customer Relationships
  • Client Avatar