Think Like a Business program is now available! Let Krystin Railing of The Performer’s Guide help you turn your passion project into a full blown business.  

Think Like a Business

This 12 module course breaks down the steps it takes to go from forming a business to attaining funding for that business. 

This Program Includes:

  1. The Basics of Business
  2. Entrepreneurial Mindset
  3. Business Structure Options
  4. Naming Your Business
  5. Business Partnerships
  6. Filing Your Business Paperwork
  7. Business Model Canvas
  8. Business Plan
  9. Funding Your Business
  10. Non Profit Organizations
  11. Business Taxes
  12. Managing Your Business

Module 1: Basics of Business 

Learn the basics of business in this introductory video as Krystin explains how to get started with your new business.

Module 2: Entrepreneurial Mindset 

A person with an Entrepreneur mindset knows they don’t own a business, they are in a relationship with their business. It is important to start thinking of yourself, not only as a performer, but as an Entrepreneur.

Module 3: Business Structure Options 

When opening a new business, choosing the correct business structure can be confusing but is very important for filing taxes. This section breaks down your business structure options! Learn the differences between a Sole Proprietorship, General Business Partbership, LLC and Non Profit Organization!

Module 4: Naming Your Business 

A business name, or brand name, is often your first impression with customers, and is a very important step in running a successful performance business. Never underestimate the importance of a good business name. In this module you will learn how to choose a good business name, mistakes to avoid when choosing a name and ways to research existing business names 

Module 5: Business Partnerships 

Before filing your business paperwork with a business partner, it is very important to evaluate both the business and potential partners to ensure choosing the right fit for you. It takes more than enthusiasm to make a good partner, they also need capital and resources. Learn how to choose a business partner in this module!

Module 6: Filing Your Business

In this section you will learn what paperwork you need to file in order to run a legal business in the United States. Learn how to file your Business Tax License, DBA, EIN/TIN, and Non Profit Articles of Incorporation. 

Module 7: Business Model

Your Business Model is the heart of your business and one of the most important pieces to running a successful business.  Learn how to write your Business Model Canvas, Value Proposition Canvas, Customer Segments, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities , Key Partnerships, and Cost Structure. 

Module 8: Business Plan

As a performer, writing a business plan may not be on the top of your to do list. Below are a few reasons why writing a business plan should actually be on the top of your to do list. But it is one of the most important steps to attaining outside funding for your business. Learn how to write your Executive Summary, Company Overview, Industry Analysis, Competitive Analysis, Products and Services, Marketing Plan, Distribution Plan, Operations Plan, Management Team, and Financial Plan.

Module 9: Funding Your Business

Learn how to attain funding for your small business through the following techniques: Self Funding, Personal Donations, Government Grants, Bank Loans, Crowdfunding, Fiscal Sponsorship and Funding Proposals Requests.

Module 10: Non Profit Organizations

There are many benefits to working with or becoming a Non Profit Organization, but it is often confusing and overwhelming for most people to figure out alone. This module will break down how to file for tax exempt status and teach you how to leverage non profits as a fiscal sponsor for your business.

Module 11: Filing Business Taxes

Business taxes can be confusing and overwhelming without the proper education and support, even after years of filing them. This module will cover the following topics, tax brackets, adding taxes to your rate, business Tax Credits, business tax write offs, tax Filing based on your business structure, Filing 1099s, and how to renew your Business Tax License 

Module 12: Managing Your Business

This module will teach you the basic applications and software needed to properly manage your business and the people you work with.