What is The Performer’s Guide?

The Performer’s Guide is a Business Coaching and Mentorship program for professional performers who are looking to take their career to the next level. This program supports performers in running a successful and thriving business by offering a variety of services including online courses, group coaching and 1:1 mentorship. 

Who is The Performer’s Guide For?

The Performer’s Guide is a program designed by Krystin Nicole Railing, for professional performers, who want to become, or are currently small business owners and entrepreneurs. This program actively supports Singers, Dancers, Musicians, Circus Performers, Actors, and any public figure looking to monetize their brand. With clients in North America, Europe, and Austrailia!

The Performer’s Guide includes the following courses!

  • Get Your Act Together
  • Pricing Yourself Like a Pro 
  • Think Like a Business
  • Monetize Your Brand
  • Marketing That Sells
  • Digital Business Strategies
  • Take Your Show on the Road
  • Safety Third 

Get Your Act Together:

In a career faced with rejections, criticisms, and judgements, your mindset will make or break you as a performer and is important to take control of it in the beginning of your career. Learn mindset mastery, time management,  task management and emotional Intelligence skills.

Pricing Yourself Like a Pro:

Having healthy finances can make or break a business. In order to be a successful performer and business owner, you need to first get real with yourself about your finances. Learn how to price yourself, justify your rates, and creating a financial plan.

Think Like a Business:

If you are an independent contractor earning a wage, than you are essentially a small business. As a small business, it is crucial to have a good understanding of your business. In this section, you will file your business, write a business model, business plan and attain funding.

Monetize Your Brand:

Tighten your business branding and presentation to ensure a consistent image on all platforms. Learn personal branding, digital branding, brand strategy, and how to earn money by being yourself! Choose colors and fonts, create a logo and stand out from your competitors

Marketing That Sells:

Marketing is the voice of your brand. In  this section, you will discover your target markets and you will learn how to create a targeted marketing strategy with the proper material to send to each of those potential clients. Learn sales funnels and how to leverage advertising, promotions and marketing.

Digital Business Strategies:

Your digital presence is the first thing a client looks for when researching a new company. Learn how to build a website, social media, Patreon and Teachable. Get tips and tricks on how to optimize your pages for higher traffic, engagement and followers.

Take Your Show on the Road:

Travel the world on the clients dime. Learn how to create a world class stage act that will be sure to get your hired anywhere you want.  Go from street to stage and learn how to get booked in fairs, festivals, hotels, amusement parks, cruise ships and more!

Safety Third:

Learn personal safety, fire safety and aerial safety regulations that will be sure to prevent injury to you, your client and the patrons viewing your show. Learn legal regulations and requirements, how to attain permits, and crowd control techniques that will mitigate risk for any event.

Mastermind Mentorship is Now Available!

The Performer’s Guide Mastermind Program is now available for performers who are serious about the continued growth of their business.

  • Weekly “Meeting of the Masterminds” group coaching calls on Wednesdays from 10:00am – 12:00pm AND 5:00pm-7:00pm PST (first 4 Wednesdays of each month)
  • Access to The Performers Guide Mastermind Facebook group for continued support between calls
  • Access to all Performer’s Academy courses, webinars, workshops, classes and intensives
  • Access to all resources needed including blogs, articles, videos, templates, forms, lists, and more!
  • 1 check in call a month with Krystin Railing and access to text messages from her
  • Group messaging with other Mastermind Members.