EPK Vs Event Proposals

An Electronic Press Kit (EPK) and an event proposal serve different purposes and include distinct types of information. An EPK is a promotional tool showcasing a performer’s credentials and past work, while an event proposal is a detailed plan for a specific performance or event, focusing on logistics, costs, and contractual agreements.

Electronic Press Kit (EPK)

Purpose: To provide a comprehensive, professional overview of a performer or act for promotional purposes.

Audience: Primarily media professionals, event organizers, and potential clients looking to understand and promote the performer.

Contents:

• Biography: Detailed background of the performer(s).
• Photos and Videos: High-quality images and performance videos.
• Press Coverage: Clippings, reviews, and media mentions.
• Contact Information: How to get in touch with the performer or their agent.
• Social Media Links: Connections to online profiles and platforms.
• Technical Requirements: Basic needs for performances (e.g., sound, lighting).

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Event Proposal

Purpose: To outline the specifics of a proposed performance or event, focusing on the logistics and requirements.

Audience: Event organizers, clients, and decision-makers responsible for booking and arranging performances.

Contents:

• Event Details: Date, time, location, and description of the event.
• Performance Overview: Specifics of the act being proposed, including length and content.
• Technical Requirements: Detailed list of all technical and logistical needs.
• Budget and Costs: Detailed breakdown of costs, including fees, travel, accommodations, and any additional expenses.
• Personnel: Information on the team involved, such as performers, riggers, and technical staff.
• Contract Terms: Payment terms, cancellation policies, and any special conditions.

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