How to Price a Lisenced Image – The Performer's Guide

In general, it is common to charge a licensing fee for the use of your images on someone else’s website. The amount you charge for the use of your image on someone else’s website will depend on a number of factors including:

✅ Size & scope of the website
✅ Potential for exposure
✅ Duration of the image use
✅ Intended purpose of the image use
✅ Profit for you as the image owner

Size & scope of the website:

The size and scope of the website that will be using your image can be important considerations when determining how much to charge for the use of your image.

Some factors to consider when evaluating the size and scope of a website include:

🖥 Traffic: A larger website with more traffic may be able to provide greater exposure and potential value for your image, and you may want to charge a higher fee for its use.
🖥 Audience: The audience of the website can also be a factor. For example, if the website has a large and targeted audience that is likely to be interested in your image, you may be able to charge a higher fee.
🖥 Reach: The geographical reach of the website can also be a factor. If the website is popular in a particular region or country, you may be able to charge a higher fee for the use of your image in that market.
🖥 Purpose: The purpose of the website can also be a consideration. For example, if the website is a major e-commerce platform that is likely to generate significant sales or revenue through the use of your image, you may be able to charge a higher fee.
🖥 Links: If the website includes a link to your own website or online portfolio, it can help to drive traffic to your site and increase the potential for exposure.

Duration of the image use

It is also a good idea to consider the terms of the license, such as whether

⏰ the image can be used in perpetuity
⏰ or only for a limited time

and whether the image can be modified or used in derivative works.

In general, it is common to grant a limited-term license for the use of your images on someone else’s website, rather than allowing the use in perpetuity. This can help to ensure that you are able to negotiate a fair fee for the use of your images based on the specific circumstances of the intended use. The duration of the license should be sufficient to allow the business to achieve its marketing goals, but not so long that it would significantly diminish the value of your images or limit your ability to license the images to others in the future.

Some common durations for image licenses include:

⏰ A specific number of months or years: This can be a good option if the business has a defined marketing campaign or time frame for the use of the image.
⏰ Until the end of a specific campaign or project: This can be a good option if the business is using the image for a specific project or campaign, and the duration of the use will be determined by the length of the campaign.
⏰ Until the image is no longer needed or relevant: This can be a good option if the business plans to use the image indefinitely, but will review the use of the image on an ongoing basis to ensure that it is still relevant and needed.

⚠️ It is important to carefully consider the terms of the license and to negotiate a fee that is fair and reasonable based on the specific circumstances of the intended use.

Intended purpose of the image use

The intended purpose of the image use can be an important factor to consider when determining how much to charge for the use of your image. Some factors to consider when evaluating the intended purpose of the image include:

⭐ Prominence: If the image will be used in a prominent location on the website, such as the homepage or a high-traffic landing page, it may be worth more than if it is used in a less visible location.
⭐ Frequency of use: If the image will be used frequently, such as in a banner ad or as part of an ongoing marketing campaign, it may be worth more than if it is used infrequently or only once.
⭐ Modification: If the image will be modified or altered in any way, it may be worth less than if it is used in its original form.
⭐ Derivative works: If the image will be used to create derivative works, such as by adding text or other elements, it may be worth less than if it is used in its original form.
⭐ Competition: If the image will be used in a competitive market, such as for advertising or marketing, it may be worth more than if it is used in a less competitive market.

Profit for you as the image owner:

One way to determine a fair fee for the use of your image on someone else’s website is to consider the value that the image will bring to their business.

For example:

⚠️ if the image will be used in a prominent location on their website and is likely to generate a lot of traffic or sales to your business directly, you may want to waive the fee.

⚠️ On the other hand, if the image will be used to promote their own business and not direct traffic to your business, you may want to charge a fee for use of your image.

Ultimately, the fee you charge for the use of your image on someone else’s website will depend on your own goals and circumstances, as well as the needs and budget of the business that wants to use the image. It may be helpful to seek the advice of a lawyer to help you determine a fair fee for the use of your images.