Enrollment is OPEN for The Performer’s Guide Take Your Show on the Road!
Take Your Show on the Road is designed to teach you the ins and outs of taking your live performance on the road. By the end of this course, you will have the knowledge and skills necessary to successfully plan and execute a tour.
Whether you’re a musician, comedian, or live performer of any kind, this course will give you the tools you need to bring your show to new audiences around the country. So, if you’re ready to take your performance to the next level and bring it on the road, join us for Take Your Show on the Road
Benefits of Touring:
- ✅ Expanding your audience: Touring allows you to reach new people and expand your fan base beyond your local area.
- ✅ Building your brand: Going on tour helps you establish yourself as a professional performer and build your brand.
- ✅ Increasing your income: Touring can be a lucrative way to earn money, especially if you’re able to sell out multiple shows.
- ✅ Gaining valuable experience: Touring provides valuable experience in managing logistics, working with different venues and staff, and performing in front of different audiences.
- ✅ Connecting with fans: Touring allows you to connect with your fans on a deeper level and create lasting memories for both you and your audience.
- ✅ Seeing new places: Touring is a great opportunity to see new parts of the country or even the world and have unique experiences.
- ✅ Growing as an artist: Touring allows you to grow as an artist by performing in front of different audiences and receiving feedback on your performances
Factors to Consider:
There are a few factors that a performer may consider when deciding if they are ready to go on tour:
- 🌍 Performance skills: The performer should feel confident in their ability to deliver a high-quality performance consistently, night after night.
- 🌍 Repertoire: The performer should have a strong set list and feel comfortable performing a variety of songs.
- 🌍 Physical and mental endurance: Touring can be physically and mentally demanding, so the performer should be in good physical and mental health and able to handle the rigors of the road.
- 🌍 Support team: The performer should have a reliable team in place to handle logistics, such as booking, transportation, and accommodations.
- 🌍 Financial readiness: Touring can be expensive, so the performer should have a budget in place and be financially prepared for the costs associated with touring.
- 🌍 Other Reasons Ultimately, the decision to go on tour is a personal one and will depend on the individual performer’s goals, resources, and readiness
How to Plan a Tour:
Building a successful national tour is an exciting endeavor. Here are some best practices and tips for setting up a tour for your show:
Step 1: Tour Planning:
- Define Your Tour Goals: Clearly outline your tour’s objectives, such as the number of cities, audience size, and financial goals.
- Tour Budget: Create a detailed budget covering expenses for travel, accommodations, venue rentals, marketing, and performer fees.
Step 2. Selecting Performers:
- Local Acts: Find local performers in each city who align with your show’s themes. Reach out to local communities, open mics, or storytelling groups to discover talent.
- Audition Process: Conduct auditions or request video submissions to ensure the quality and fit of storytellers and musical acts.
3. Booking Venues:
- Research Venues: Look for venues that suit your show’s atmosphere, size, and budget. Consider theaters, clubs, or community spaces.
- Negotiate Contracts: Clearly define terms with venue owners, including rental fees, technical requirements, and promotion responsibilities.
- Travel and Accommodation: Decide whether you’ll drive or fly between cities. Plan travel routes, book flights, and secure accommodation in advance.
- Technical Needs: Ensure all venues have the necessary technical equipment and staff for your show.
- Local Marketing: Collaborate with local partners and utilize social media, local press, and event platforms to promote each show.
- Tour Branding: Maintain a consistent brand image and tour identity to help build recognition.
6. Ticketing and Sales:
- Online Ticketing: Use reliable online ticketing platforms to sell tickets and track sales.
- Pricing: Set reasonable ticket prices and consider offering early bird discounts or group rates.
7. Legal and Logistics:
- Contracts: Draft contracts for performers, crew, and venues. Ensure all parties understand their roles and responsibilities.
- Insurance: Consider event insurance to protect against unforeseen issues.
8. Show Production:
- Rehearsals: Conduct rehearsals with storytellers and performers in each city to ensure a cohesive and engaging show.
- Tech Rehearsals: Schedule technical rehearsals at each venue to iron out any technical issues.
9. Feedback and Adaptation:
- Continuously gather feedback from your audience and crew to make improvements as the tour progresses.
- Make decisions that align with your long-term goals and brand sustainability.